Understanding How Email Deliverability Works

Email is just one way that you can share vings with your viewers. It is important to understand the basics of email so you know what to expect and how to improve your ving engagement.

No worries I will keep the jargon to a minimum.


When you invite someone to view a ving the invitation is actually coming from ving@vingapp.com but your viewers will see your name.


From here there are a lot of variables — some are out of our control. And when I say our control I mean ving and any other provider/service you would use to share video or other media via email.


Every individual viewer has what is called an Email Service Provider (ESP). The provider has its own settings that try to identify messages that it thinks are spam. They use SPF, DMARC, and DKIM to validate that your emails are actually coming from you.


So in easier terms, these letters make sure that someone else can not pretend to be you. On top of the ESP, some people have IT departments that also have filters that will direct an email to go to a specific folder. These are those variables that are sometimes outside of our control (they might be in control by your IT department).


Here are a few tips to try to get your vings in the right inbox.

  1. Try telling your viewers that you will be using ving so they know to keep an eye out for it.
  2. Ask them to add ving@vingapp.com to their email address book and mark us as not spam/junk. This will add us to their whitelist/safe sender list.
  3. Try setting up white-labeling so your vings will come from your email domain (this is the end part of the email). To set up your white-label contact your Ving Success Manager. The setup process is just a few simple steps to complete.